Pushpa, Ladli Behna & Trump….the Connecting ALPHAbet
Pushpa, Ladli Behna & Trump….the Connecting ALPHAbet The rising need to see a strong alpha male is generating new trends in box-office as well as in global politics A lot has been analyzed about the box office success in the north India for southern films like Pushpa. Most of these analyses conclude that Hindi film producers left the masala film space which has been captured by the southern films. Even assuming that this is true, what still remains unexplained is why were masala films (that dominated the Bollywood during 70s/80s/90s ) ditched by the film producers during 2000s and 2010s. And then why did suddenly in last five years, we saw a market for masala films. Let’s take a deco of the history. The core audience of Bollywood masala films was the middle class of 70s/80s/90s. But by late 90s and early 2000s, a big shift had happened in the box office collections of Hindi films – the titantic dominance of the urban multiplexes and...