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Showing posts with the label Marketing

Why no one is now talking about Affordable Housing ?

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  Why no one is now talking about Affordable Housing ? During 2010, every other media articles in real estate would talk of the need to push Affordable Housing. Suddenly that noise is conspicuous by its absence.                                                                     -------     -------     -------   -------     -------            Here are two news items from NCR real estate …   ·        In just 72 hours, DLF sells 1100 luxury apartments priced at an average Rs 7 cr    ·        At about one-tenth of this prices, Affordable Housing units of    DDA struggle to find buyers.        Interestingly, other sectors too are showing a similar trend :        Mercedes Benz sees an all time high sales in 2023 and entry-level cars are seeing negative growth         An “almost nil” growth in entry-level smartphone, while premium smartphone sales are seeing  50%                 plus    growth.     Across many consumer markets, the marketers are increasingly seeing far more growth in the pre

Hollywood’s Writers’ Dilemma : Striking A Balance

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    Hollywood’s Writers’ Dilemma : Striking A Balance     The search for one-stop-all solution for the dilemma Hollywood Writer's is future and could lead into more complex situation.                      - - - - -     - - - - -     - - - - -     - - - - -     - - - - -     - - - - -     - - - - -     - - - - -     One of the world’s biggest soft power is in news for having some hard time. Hollywood is on a standstill for over 100 days as writers have stopped working and want the studios to address two key issues – firstly, challenges faced by AI and secondly, the issue of residual payment based on viewership levels on streaming platforms (Netflix, Prime etc.). Enough has been discussed about the former, it is the latter that has some interesting but less discussed complexities.    Entertainment business is known for flops and super performers.  So, when creative personnel ask for residual payments based on viewership levels of super performers, it does seem a fair demand. However,

100 years of Salim Anarkali : Love, Legend and Longevity

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  100 years of Salim Anarkali  : Love, Legend and Longevity There are certain faces that make certain stories legends. Besides other factors, adaptations and the reward system too play a key role in the process Also published in The Quint                - - - - - - - - - - - - - -          - - - - - - - - - - - - - -         - - - - - - - - - - - - - -  Yes. You are reading it correct, the story of Salim Anarkali is only 100 years old. The legendary story was penned by the eminent playwright Syed Imitiaz Ali Taj in 1922. And since then, this story has been experienced by audiences in multiple formats - Radio Play, Theatrical play, Silent film, B&W film, Colour film, Book and Broadway style musical.   As a legendary story, its uniqueness lies in it actually being just 100 years old. Most legendary stories that have survived the time are actually several centuries old  - be it Romeo & Juliet, Laila Majnu or Dhola Maru. Legendary stories, in their kernel, have some special element

Lockdown Learning : Gandhi’s Strategic Prowess

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  Lockdown Learning : Gandhi’s Strategic Prowess   The choice of Salt and Charkha were not just about revolution or nationalism. They were part of Gandhi's strategic decision making                       ----------------------------     ----------------------------  ----------------------------   During the Lockdown, my CXO friends are faced with two common organisational dilemmas. The former is about the challenges in growing demand for their products and the latter relates to the lack of energy and creativity among employees in the Work From Home (WFH) environment. Incidentally, the solution to both lies in Gandhian thinking. And this is not about Gandhian philosophy but about Gandhi’s prowess with Strategic Thinking.     If one finds generating consumer demand as a challenge in today’s crisis, one needs to imagine the travails in selling a product like swaraj to Indians who were struggling in crisis for  do waqt ki roti  ?    In such testing times, the demand for swaraj was gene